Whether you're just thinking about taking the leap into selling, already out there every weekend figuring it out as you go, or somewhere in between, this workshop meets you where you are. No experience required, no judgment, just real talk from someone who's seen it all from the other side of the table.
Find Your People, Level Up Your Sales is session 1 of the Stop Guessing, Start Growing vendor workshop series, a 90-minute hands-on session taught by Lora Eshbach, co-owner of The Generalist. She's watched hundreds of vendors succeed, and she's sharing everything she knows about what actually moves product and grows a business.
WHAT WE'LL COVER:
- How to vet the right markets and stores for your product
- Finding your actual target customer (and the gift buyer you're forgetting)
- Knowing what your product is for and who it's really for
- Building a product lineup that serves every budget
- Pricing to actually profit, not just break even
This is session 1 of a 3-part series. Future sessions cover display, marketing, goal-setting, and the trick to keep you getting invited back.
Wednesday, July 30
6–7:30pm
@ The Generalist
248 E Main St
Johnson City, TN
