{"product_id":"stop-guessing-start-growing-a-workshop-series-for-vendors","title":"Stop Guessing, Start Growing: A Workshop Series For Vendors","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhether you're just thinking about taking the leap into selling, already out there every weekend figuring it out as you go, or somewhere in between, this workshop meets you where you are. No experience required, no judgment, just real talk from someone who's seen it all from the other side of the table.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFind Your People, Level Up Your Sales\u003c\/strong\u003e is session 1 of the \u003cstrong\u003eStop Guessing, Start Growing\u003c\/strong\u003e vendor workshop series, a 90-minute hands-on session taught by Lora Eshbach, co-owner of The Generalist. She's watched hundreds of vendors succeed, and she's sharing everything she knows about what actually moves product and grows a business.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWHAT WE'LL COVER:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to vet the right markets and stores for your product\u003c\/li\u003e\n\u003cli\u003eFinding your actual target customer (and the gift buyer you're forgetting)\u003c\/li\u003e\n\u003cli\u003eKnowing what your product is for and who it's really for\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBuilding a product lineup that serves every budget\u003c\/li\u003e\n\u003cli\u003ePricing to actually profit, not just break even\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThis is session 1 of a 3-part series. Future sessions cover display, marketing, goal-setting, and the trick to keep you getting invited back.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWednesday, July 30 \u003cbr\u003e6–7:30pm\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e@ The Generalist \u003cbr\u003e\u003c\/strong\u003e248 E Main St \u003cbr\u003eJohnson City, TN\u003c\/p\u003e","brand":"The Generalist","offers":[{"title":"Default Title","offer_id":51937238188248,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/9688\/0600\/files\/VENDORWORKSHOP_1920x1005px_1.png?v=1783021095","url":"https:\/\/thegeneralist.store\/products\/stop-guessing-start-growing-a-workshop-series-for-vendors","provider":"The Generalist","version":"1.0","type":"link"}